Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > SAS > Marketing Automation Drives Sports Fan Engagement
 

Marketing Automation Drives Sports Fan Engagement

White Paper Published By: SAS
SAS
Published:  Mar 14, 2014
Type:  White Paper
Length:  7 pages

Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SASŪ Marketing Automation to get a better understanding of its fans.



Tags : 
sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database, marketing automation, internal sources, fan funnel, personalization for fans, marketing campaigns, behavior-targeted, geotargeted offers, response data, engagement