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Home > IBM > Smarter Process in the age of the customer
 

Smarter Process in the age of the customer

White Paper Published By: IBM
IBM
Published:  Mar 04, 2014
Type:  White Paper
Length:  12 pages

The age of the customer. Possibly no term better illustrates the current era of business. Customers expect their experience to be flawless at every touchpoint, and with competitors only a click (or tap) away, company leaders have a strong incentive to deliver. Online retailers have set a high standard in the way that they engage customers on an ongoing basis—not just during the commercial transaction, but before, during and after each interaction with the customer. Can service providers in industries such as banking, insurance, healthcare and government meet the challenge?



Tags : 
business operations, business process management, bpm, process automation, smarter process, age of customer