Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Adobe > 2013 eCommerce Benchmark and Holiday Shopping Report
 

2013 eCommerce Benchmark and Holiday Shopping Report

White Paper Published By: Adobe
Adobe
Published:  Feb 20, 2014
Type:  White Paper
Length:  18 pages

The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks and points to some holiday shopping surprises.



Tags : 
adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping