Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > IBM > Mobile Marketing: The Time is Now

Mobile Marketing: The Time is Now

White Paper Published By: IBM
Published:  Feb 04, 2014
Type:  White Paper

Consumers are leveraging innovative and richly functional
mobile devices to become connected and empowered like
never before, reshaping the consumer/marketer relationship
and raising the stakes for marketers to utilize the mobile
channel to engage shoppers and drive revenue.
Consumers are now more comfortable using retailers’ mobile applications that can help them find specific products and brands, or just find their way around the brick and mortar store. So how are you reaching your consumers?

Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing