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Home > Oracle > 5 Tenants of Modern Marketing: Analytics (DE)
 

5 Tenants of Modern Marketing: Analytics (DE)

White Paper Published By: Oracle
Oracle
Published:  Jan 22, 2014
Type:  White Paper
Length:  3 pages

More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.



Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle