As the 2012 holiday season rapidly approaches, those in charge of eCommerce are gearing up for what they hope to be stellar online shopping results. And they have every reason for high expectations. After all, in 2011, the US eCommerce holiday season take surpassed all previous online In fact, 2011 US eCommerce sales rose 15% over 2010, according to comScore. Moreover, between Thanksgiving and the end of 2011, consumers spent more than $1 billion on 10 different days, compared to only one $1 billion+ spending day in 2010.
The fact is that holiday preparedness can mean the difference between eCommerce failure and success. That’s because consumers have high expectations of their online shopping experiences. They want websites to perform well, yet 61% of consumers reported a bad experience during the 2011 holiday season. And this can directly impact your bottom line. Eighty-six percent of consumers are less likely to return to a company’s website after a poor experience, 54% will abandon a site after one or two bad experiences, and 31% will make a purchase on a competitors’ site.
To learn more download this whitepaper. Compliments of PEER 1 Hosting.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW