The success of a marketing implementation project is dependent on the change of organizstional processes and mindsets. It's vital that sales and marketing know what they want to achieve, and how to get there with IT's input. Addressing these issues in the planning stage will ensure that the sales and marketing teams are not only prepared for the new way of working but that they also have a really identitfies how marketing automation will add value to their roles and the business as a whole.
If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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