Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Eloqua > Marketing Automation Simplified : The Small Guide to Big Ideas

Marketing Automation Simplified : The Small Guide to Big Ideas

White Paper Published By: Eloqua
Published:  Nov 20, 2013
Type:  White Paper
Length:  24 pages

The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.

While managing the operational efficiencies of marketing and sales can seem daunting as an ongoing endeavor, companies of all sizes and business models are revamping their strategies by focusing on specific areas of optimization.

To learn more download this whitepaper. Compliments of Oracle Eloqua.

Tags : 
oracle, eloqua, marketing automation simplified, email marketing, demand generation