The Adobe 2013 Digital Marketing Optimization Survey received global responses from more than 1,800 digital marketers across North America, Europe, and Asia. With a focus on business-to-consumer and business-to-business commerce, the report explores the key areas in which digital marketers need to excel to ensure success, including mobile, social, personalization, and customer experience.
A recent article from Econsultancy asked whether 2013 will be the year of conversion optimization.1 In a world where a small uplift in conversion rates can translate into millions of dollars of extra revenue for businesses, would this be the year that companies finally grasp how incremental improvements in digital performance can pay significant dividends?
The survey data suggests that we still havenít reached a tipping point, even though the evidence below points to a competitive advantage for those companies making this investment.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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