Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Crimson Hexagon > How Word-of-Mouth Marketing Drives Music Album Sales
 

How Word-of-Mouth Marketing Drives Music Album Sales

Case Study Published By: Crimson Hexagon
Crimson Hexagon
Published:  Oct 10, 2013
Type:  Case Study
Length:  15 pages

Understand the impact of social media in Born Sinner vs Yeezus on same day album release.

How can we better understand the drivers of purchase intent for a new album?

Download this case study to learn how Crimson Hexagon compared two competitin albums by performing contextual analysis of social media conversations around J. Cole's Born Sinner and Kanye West's Yeezus before and after the albums were released to the public.



Tags : 
wom, word of mouth, social media conversation, online conversation, earned media, online consumer opinion