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Home > Crimson Hexagon > Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the World
 

Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the World

Case Study Published By: Crimson Hexagon
Crimson Hexagon
Published:  Oct 10, 2013
Type:  Case Study
Length:  11 pages

Advertainment Requires Increasingly Intelligent Analytics

In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings. 



Tags : 
old spice, online conversations, measuring consumer engagement