Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Bridgeline Digital > Forrester Report Make B2B Marketing Thrive In The Age Of The Customer
 

Forrester Report Make B2B Marketing Thrive In The Age Of The Customer

Free Offer Published By: Bridgeline Digital
Bridgeline Digital
Published:  Sep 26, 2013
Type:  Free Offer

Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.

Our latest offering from Forrester Research explains why companies should be embracing digital tools as the key to business success going forward. “The next wave of competitive advantage will come from deep customer knowledge, engagement tied to the buyer’s timing, and actions based on an obsessive desire to deliver what your customers want before your nearest competitor does,” writes Laura Ramos.



Tags : 
b2b marketing, b2b strategy, customer insights