Gleanster Research uncovered the top 5 best practices from Top Performing regional marketing organizations to uncover how new ways to dramatically boost the return on local marketing engagement.
Does your organization have one corporate identity and a network of local affiliates? If so, you know firsthand how difficult it can be to manage brand consistency and optimize marketing spend in a distributed marketing model. A distributed marketing environment compounds the most common challenges faced by marketers, especially things like multi-channel messaging, customer preference management, brand consistency, content management, and marketing measurement. But when all is said and done, your brand and your customer experience make or break your success as an organization. So itís critically important to create an environment that fosters enduring customer relationships.