Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > IBM > Social Business in Banking
 

Social Business in Banking

White Paper Published By: IBM
IBM
Published:  Sep 11, 2013
Type:  White Paper
Length:  6 pages

For banks, mining data from social media can be a significant way to gain insights into customer mindsets and behavior, but effectively and accurately capturing and processing this unstructured data to gain useful customer insight requires sophisticated tools and advanced analytics.



Tags : 
social business, banking, mining data, social media, analytics, customer