Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > IBM > 4 Keys to Personalizing the Web Experience
 

4 Keys to Personalizing the Web Experience

White Paper Published By: IBM
IBM
Published:  Aug 20, 2013
Type:  White Paper
Length:  8 pages

In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.

Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.



Tags : 
personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, marketing opportunity