Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing is the art of creating, curating, and distributing valuable, business-relevant information; all with the goal of helping buyers make the most informed decisions (while forming unbreakable loyalties to you). This definitive guide shows you how to tap the wild success of B2C content marketing in your B2B world. Brought to you by the Modern Marketing experts, Oracle Eloqua.
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DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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