As consumers increasingly use tablets an smartphones, companies are designing their mobile strategies to best engage and inform on these popular devices. In fact, research released in June 2013 by the Pew Research Center indicates the popularity of tablets in particular is surging: one in three American adults now owns a tablet device. As senior-level marketers examine how to add apps to their marketing mix, they must grapple not only with how apps align with their customer engagement strategy, but how to produce them in a cost-and time-efficient manner. Traditionally, brands have turned to agencies and developers to code a custom app; however, custom development raises issues around content updating, cross-platform publishing, and staying current with operating system innovations.
This paper compares some of the issues to consider when evaluating app production platform like Digital Publishing Suite, versus custom app development.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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