In consumer industries like retail where online conversations and reviews are prevalent, social media can have a big impact on whether a potential customer buys into your brand—or opts to shop around instead.
In this report, Brandwatch analyzed five retail giants (includingTarget, H&M, and Kmart) to examine how retail businesses can gain value from social intelligence throughout the customer lifecycle—from risk mitigation and reputation management to trend analysis, customer engagement and campaign measurement.
Download this report to learn more about these six use cases, including:
How Target turned a potential PR disaster on its head
The impact of celebrity endorsements on purchase intent
Regional variations in consumer opinions of a brand
A simple way to benchmark engagement against competitors
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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