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Home > Quantcast > Case Study: Dialing Up Acquisition Efforts for US Cellular
 

Case Study: Dialing Up Acquisition Efforts for US Cellular

Case Study Published By: Quantcast
Quantcast
Published:  Jul 16, 2013
Type:  Case Study
Length:  1 pages

Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.



Tags : 
customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding