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Home > Brandwatch > Transforming Social Analytics into Competitive Advantage at Sky News Arabia

Transforming Social Analytics into Competitive Advantage at Sky News Arabia

White Paper Published By: Brandwatch
Published:  Jun 20, 2013
Type:  White Paper
Length:  4 pages

When it launched as a 24-hour, Arabic-language news channel in 2012, Sky News Arabia had to stand apart from more established competitors. To do it, the news outlet invested in a social media strategy, aiming to:

•    Become the fastest news source in its region

•    Increase viewer engagement

•    Extend market reach

 Sky News Arabia also needed a powerful social monitoring and analytics platform to support the strategy—and track and measure their results. Download this case study to learn why they selected Brandwatch to meet their goals.

Tags : 
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