Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Learn why this is true and how you can align with your sales team to create content that is unique, relevant and exciting to a prospective buyer.
Watch this on-demand webinar, featuring sales and marketing alignment and messaging experts, Joellen Sorenson, Director Solutions Marketing, SAVO Group and Tim Riesterer, Chief Marketing and Strategy Officer at Corporate Visions, Inc., to learn how to avoid becoming part of the 90% by delivering compelling relevant content and delivering it to your sellers when and where they need it.
Learn how to:
Prescribe and align differentiated content to your seller based on their current deal progression
Enable configuration of contextually relevant content while protecting core messages
Measure your effectiveness so you can adapt, coach and grow
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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