Consumerization, mobility and the cloud are making video available to a broader set of users and increasing its use in the enterprise. Itís not a matter of if enterprises should develop a video strategy; itís when Ė and in support of what critical business processes.
Aragonís client inquiries and conversations with multiple global organizations indicate that video is already being used for business purposes, both internally and externally Ė but often outside of enterprise control and knowledge. Left ungoverned, it can stress network resources and expose sensitive information to unauthorized use. However, enterprises that already use video see it as a competitive differentiator.
This research note identifies the key trends, the video-enabled business applications that enterprises need to implement now, and describes how to develop a video strategy. Knowing how video is currently being used will help managers identify use cases, understand what users need to get their jobs done, and choose the right solutions for their enterprises.
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