Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > MarkMonitor® > How to Drive More Traffic Without Increasing Budget
 

How to Drive More Traffic Without Increasing Budget

Case Study Published By: MarkMonitor®
MarkMonitor®
Published:  Apr 25, 2013
Type:  Case Study
Length:  4 pages

Counterfeiters are adept at mimicking top brands’ digital marketing strategies by building pay per click (PPC) campaigns that exploit both company brand names and popular product search terms. As a result, well-known brands can end up competing with counterfeiters for traffic and potential customers.

Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!

ABOUT MARKMONITOR

MarkMonitor® is the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business.



Tags : 
driving traffic, increase web traffic, reduce spending, brand protection, brand protection strategies, cut cpc spending