Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for their own profit in 2013. Left unchecked, brandjackers can siphon your web traffic, erode brand value, and dip into your bottom line.
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online, including:
• How to tackle brand abuse in social media channels • How to monitor your affiliate and reseller channels for compliance • How to establish clear ROI metrics for your digital brand protection strategy •How acting fast against brand abusers gives you an edge
MarkMonitor® is the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW