If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don't look far. Your best potential social advocates are actually your own employees.
Of course, creating an army of effective employee advocates isn't something you do overnight. This white paper takes you through two strategic models for broad social media participation across your company's workforce: Empowerment and Containment.
Learn the basics of scaling up your social presence through employee participation, including:
Why employee advocates are essential to your company's success
The numbers behind employee advocacy
What motivates employees to advocate for your brand
How to scale up social participation without losing control of your brand
The steps you can take right now to support employee advocacy
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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