This best practice guide provides specific recommendations for retailers who want to leverage native apps for m-commerce to grow mobile revenues and build loyalty. The guide outlines how contextual data and metrics are critical for measuring, tracking and optimizing the mobile brand-customer experiences along every step of the path to purchase.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW