Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > SAS > Improving ROI with Marketing Optimization

Improving ROI with Marketing Optimization

White Paper Published By: SAS
Published:  Mar 21, 2013
Type:  White Paper
Length:  12 pages

The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a top-down, integrated marketing management approach that optimizes the value of all campaign activities. That’s exactly what marketing optimization does – it gives marketers the ability to plan and prioritize all customer interactions in a way that maximizes economic outcomes while balancing the capacity to deliver and the likelihood to respond.

Tags : 
optimization, marketing, data, best practices