Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics along the path to purchase it can be difficult to wade through all of that data in an attempt to understand the metrics that truly matter. And, if models like last touch are ineffective in evaluating the value of display advertising, what metrics should you be using to analyze and optimize your display campaigns?
Listen to David Grant, Quantcast's Principle Product Manager and Jessie Mamey, Media Director at WebMetro, help explain the current challenges in understanding the effectiveness of online display advertising. Attendees will also learn how to apply a new approach to understand the metrics that matter to best optimize your investments using real case study data.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW