Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Quantcast > Display Ad Clickers Are Not Your Customers

Display Ad Clickers Are Not Your Customers

White Paper Published By: Quantcast
Published:  Mar 11, 2013
Type:  White Paper
Length:  5 pages

Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.

Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch, real-time bidding, rtb