Taking a “ready, fire” approach to your email strategy will likely backfire. In fact, research shows that customers will unsubscribe from your emails if the content doesn’t relate to them. On the other hand, taking the time to “aim before you fire” by personalizing emails to a customer’s unique behavior and/or product interests, you can:
Increase Revenue Per Send by 15 to 20 percent
Increase Average Order Values
Increase Open and Click-Through Rates by 25 to 35 percent
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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