Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > iGoDigital > 6 Ways Retailers Can Use Personalization to Move the Needle

6 Ways Retailers Can Use Personalization to Move the Needle

White Paper Published By: iGoDigital
Published:  Feb 26, 2013
Type:  White Paper
Length:  3 pages

Marketers and eCommerce teams alike know that the strategies used to get a customerís first glance are far different than those needed to create loyalty. So how do you ensure that you are using the right strategy at the right time with each of your customers?

Personalization is a thread that connects the two. With very little data, retailers can expertly craft a personalized first experience that will engage the shopper. As that shopper turns into an interested buyer, more and more data can be gleaned to further personalize the experience. Post-purchase, a true relationship can be established with the customer, creating long-lasting loyalty.

From first click to conversion and beyond, here are some strategies for personalizing the user experience.

Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping, ecommerce guided selling, ecommerce guided selling tools, guided selling software, online guided selling solutions, online guided selling tools