Every negative brand experience impacts the consumer’s future buying patterns. With the increase in consumer interaction points, businesses must be prepared to manage the customer experience across channels, or risk future sales. Unfortunately, most businesses are still operating communication channels in siloes. Find out how businesses perceive data quality today and how omnichannel strategies are evolving in the changing business landscape. This white paper will highlight existing data quality perceptions, how customer data impacts analytics and decision making, and 3 ways to improve contact data quality across channels.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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