Businesses face a multitude of challenges in today’s environment. For example, the speed at which businesses make decisions has increased, the number of channels used to communicate has diversified, and consumer expectations have amplified. With these challenges in mind, organizations need to ensure that every client interaction, regardless of channel, is positive. But to truly deliver a positive customer experience, businesses rely on existing customer data. This white paper highlights new research from Experian QAS on existing data quality perceptions and inaccuracies. Find out how existing data errors affect the business and what safeguards organizations may use to protect against the capture and use of inaccurate customer data.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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