Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Adobe > Gartner: A Marketing Analytics Framework for CMOs

Gartner: A Marketing Analytics Framework for CMOs

Free Offer Published By: Adobe
Published:  Jan 31, 2013
Type:  Free Offer

In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartnerís report: A Marketing Analytics Framework for CMOs, youíll review:

  • Nine measurements your CMO needs to understand
  • How to provide the CMO with the best analysis
  • The proper way to align measurement technology with your business needs


Tags : 
marketing analytics, customer life cycle, data management, marketing insights