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Home > Return Path > 9 Reasons Why Your Email Campaign Is Failing

9 Reasons Why Your Email Campaign Is Failing

White Paper Published By: Return Path
Return Path
Published:  Jan 29, 2013
Type:  White Paper
Length:  1 pages

When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult, but knowing what to do to next is even harder.  Identify issues quickly with the “Email Metrics Troubleshooter” checklist, so you can focus less time on identifying problems and more time on reaching your goals. With this list of reasons for email failure and recommendations for next steps, solve problems quickly and easily.

Tags : 
email failure, high unsubscribe rate, low click-through rate, drop in open rate, low response rate, rise in traffic but not in conversion, email trends, email marketing trends, email marketing best practices