Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > IBM > IBM Social Analytics: The Science Behind Social Media Marketing
 

IBM Social Analytics: The Science Behind Social Media Marketing

White Paper Published By: IBM
IBM
Published:  Jan 18, 2013
Type:  White Paper
Length:  12 pages

Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on publically available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.



Tags : 
analytics, social media, best practices, crm, marketing