Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > MEDIAPLEX > Learn About Marketing Analytics and Marketing Attribution for Major Brands
 

Learn About Marketing Analytics and Marketing Attribution for Major Brands

White Paper Published By: MEDIAPLEX
MEDIAPLEX
Published:  Dec 05, 2012
Type:  White Paper
Length:  14 pages

Marketing attribution is a hot topic, and thousands of leading marketers are working to understand their options as well as "what matters." This in-plain-English guide explains the various methodologies for marketing attribution, and proides a framework for ensuring that your brand gets marketing attribution right. 



Tags : 
analytics, attribution, data, big data, marketing data, marketing intelligence