A/B testing has continually proven to be a superior revenue driver over that of online marketing spend. It enables companies to identify key roadblocks along the conversion funnel, fix flaws in the user experience and pinpoint other areas of friction. When executed properly along with both traditional and in-page web analytics, it gives marketers valuable insight that informs optimization and therefore increases revenue.
Download this white paper for the top five ways to get the most out of your online testing program.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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