Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Today's shoppers expect more from retailers -- better products, service, personalization, information and overall experience. Omni channel customer analytics encompassing interactions across store, web, mobile and social channels are key to understanding and maximizing the value customers experience across all aspects of a retail brand experience. In this session, we will introduce IBM's customer analytics, insights and segmentation solution which brings together diverse consumer information into a single integrated environment for understanding customers and segments.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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