It is commonly accepted that B2Bs sell to accounts, not individuals. And yet traditional web analytics services fail to deliver B2Bs the kind of account-based visibility which is becoming critical to online success. What is of interest to the B2B marketer is not simply the online behavior of an individual, but also the organization he or she represents. Download this white paper now for four actionable steps on how to make the most of your web analytics solution in B2B.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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