For financial services marketers, the challenge is two-fold. One, marketers need to increase their understanding of customer preferences and behavior across channels, from the website to call centers to physical offices and mobile devices. Two, they need to use those insights to deliver a rewarding and personalized cross-channel customer experience and take advantage of every interaction to deepen engagement.
This white paper explores the fast-changing customer relationship landscape in financial services. It outlines strategies and technologies that financial services marketers can use to better understand customers and market effectively across traditional and digital channels, with sections on: . Inbound marketing . Event-based marketing . Digital marketing and personalized retargeting . Web analytics . Mobile and social channels . Customer lifecycle management
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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