This brief paper is not an attempt to "debunk" social media. On the contrary, IBM believes today's new interactive forums open important opportunities to listen to, learn from, and engage with your customers. But to fully realize social media's strengths, marketers must feed what they learn-the new social media data they acquire-into the decision-making processes they already have. By integrating all marketing efforts, marketers can turn social media insights into more relevant marketing tactics in both traditional and digital channels. Read on to learn how this can be possible with 3 steps.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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