Delivering an exceptional, consistent customer experience across all online and offline channels is a strategic imperative for business success. Customers don’t just compare you with your direct competitors. Their expectations are set by companies that engage them in relevant, personalized ways that draw them to the brand experience and create loyalty to the brand. A retailer can offer deals on the type of clothing a customer buys most frequently, or ahotel can greet guests by name and remember their pillow preferences. The role of marketing leaders is to make sure they connect the dots across touchpoints so that every part of the organization is aware of and enabled to fulfill the promise of the brand throughout the entire customer life cycle.
Learn how you can achieve this by delivering positive brand experience and cross-channel engagement.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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