The big trend that stood out in holiday 2011-and which has continued into 2012-is the surge in mobile device usage for researching and purchasing goods. Sales over smartphones and tablets more than doubled and are continuing to rise in spring 2012, up to a remarkable 13 percent. Meanwhile, the mobile percentage of site traffic leapt three-fold to 18 percent and appears likely to break 20 percent by the holiday season.
In preparing this guide, our goal is to help online retailers and e-commerce executives formulate powerful programs and strategies to take this holiday season head on.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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