As in many areas of technology, the market for web analytics and online marketing solutions has undergone consolidation and upheaval in recent years. WebTrends remains as a pure play vendor, while Adobe-owned Omniture and IBM broaden their portfolios. Meanwhile, Google Analytics provides a free offering with increasing levels of functionality and a paid version offering premium capabilities.
Changes in the vendor landscape have raised issues for organizations that use web analytics and online marketing solutions or are in the market for them. This guide is meant to help you understand key characteristics to look for in how the solution can impact your online marketing performance whether you are:
In the market for a new web analytics and online marketing solution
Looking to move up from a free or entry-level offering
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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