The world's appetite for media and entertainment is seemingly insatiable. New channels and devices are enabling users to consume music, books, film, news, TV, games and more in ways that were barely imaginable a few decades ago. With the web, the sheer volume of media choices has multiplied exponentially from the print and analog media of the past.
This growth poses an immense challenge to chief marketing officers (CMOs) and their staff at media and entertainment companies. How do you capture the attention and loyalty of an impatient, impulsive consumer in a world saturated by media? Read on to learn more about analytics and personalization to attract consumers and to grow revenues.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW