As your connected customers interact with your brand in new ways, it becomes more difficult to understand who they are, what they want and what they're likely to do next. More connections and channels can be a shifting landscape, but this new territory also gives you new opportunities for meaningful customer communications.
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. A sound customer analytics practice enables you to pinpoint high-value, high-response customer segments and drive revenue with personalized interactive marketing. Read on to understand customer behavior fuel interactive marketing.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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