How can you push the customer to the center of your organization's business strategy? Today's customers are more engaged with organizations through so many media and channel touchpoints. You must understand the 360° view of the customer, optimize customer lifecycle management and implement a CRM strategy that maximizes customer value. To effectively manage customer strategy as a business strategy, the silos need to be broken down, re-evaluated, and replaced by a new structure, with customer segments and customer performance as the driver. A robust customer marketing platform and analytical proficiency will be the key assets that enable this opportunity at scale. CMOs must master a specific set of skills and incorporate them into the marketing strategy...imperatives for building a customer-centric organization.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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