In the past, marketing was thought of only as the force behind the creation of the brand - offering a brand experience - delivering on the brand promise. And while effective branding will always be a key driver of success for the CMO, the role of the marketer today has evolved into so much more than that. As media and channels continue to proliferate with the upsurge in digital touchpoints, we have access to massive volumes of endless customer data - from more sources and in more forms than ever before. Using this deeper intelligence, we can build better-informed customer insights - driving decisions that lead to the accurate customization and meaningful personalization of our customer interactions. These capabilities have elevated marketing from a pure brand-building function to a true driver of customer centricity and business strategy.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW