Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Oracle Corporation > Marketing Analytics
 

Marketing Analytics

White Paper Published By: Oracle Corporation
Oracle Corporation
Published:  May 11, 2012
Type:  White Paper
Length:  4 pages

Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of customer preferences, buying behavior, and profitability. Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness.  Benefits include:

  • Achieve better campaign response rates
  • Track and measure campaign effectiveness in real time
  • Understand product affinity for targeted promotions
... and More!



Tags : 
oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision, analytics, functional, flow, manage, customers, enterprise applications